The largest bottled beverage company in Vuurstahl, Splash! Bottled Water™️ was formed in response to the lack of palatable drinking water within the Imperial core. An engineer, one day to be known as the Taintpurger, came up with a proprietary method of water purification. Preliminary testing showed promising results, and they were quick to start mass production, and Splash! was an instant success, many Imperials having their first taste of (seemingly) pure water in their lifetimes as a result. This reputation has carried the company forward to the modern day, enough so that there was widespread Imperial backlash when, in recent times, foreign courts ruled that Splash! Bottled Water™️ needed to add a "Water-Based Beverage" label after their trademark. After all, the contents of each bottle in fact contain less than 10% water.